9 Examples of New Website Launch Announcements to Spark Excitement

You might be thinking a website isn't important since many people still buy offline. 

But listen up: a website is still a must-have for growth. 

While launching a website is a good first step, that's not all there is to it. You need to get people to visit it. 

This is where website launch announcements come in.  

A well-done announcement can make a big difference in attracting visitors.  There are multiple ways to do this, like social media posts, emails, or even videos.  

Ready to get started? We've got 9 website launch announcement examples to inspire you and make sure your new site gets noticed.

9 Examples of New Website Launch Announcements

There are many ways to tell people that you’re going to launch your new website. As mentioned, let’s check out the nine most effective ways to do it: 

1. Announcement Email 

Emails are a great way to announce your website launch, and they're easy on the wallet too. According to research, it shows that emails get opened around 30% of the time and can deliver a return on investment of up to 4,200%!

How to Do It

Build an email list of your potential customers.

Once you have it, write an engaging message that clearly announces your website launch. The goal is to build excitement, just like Havenly did in their example.

Notice how they use emojis for a touch of fun and keep the message short and clear. They even include a preview text to pique the reader's interest. Interesting, right?

2. Post on Social Media

More than 4.95 billion people around the world use different social media platforms. So, why don’t you take advantage of it?  This is the easiest and most effective way to launch new website announcements. You can do it almost free of cost. 

How to Do It

• Start Early: Before 2-3 weeks of your website launch day, you can build excitement by posting on Facebook, Twitter, Instagram, LinkedIn, and Snapchat.
• Post Continuously: Don't bore your followers with repetitive posts. Share different aspects of your website throughout the lead-up, like unique features, user benefits, and any launch specials.
• Add Visuals and CTAs: Use eye-catching images, videos, and clear calls to action (CTAs) to grab attention. 

You can take ideas from this puppy training center announcement post.

Pro Tip: Share with your friend and your business partner to increase reach and engagement. 

3. Podcast Advertisements

Podcasts offer a way to reach a dedicated audience who are already interested in specific topics. Here's how to use podcasts for your website launch announcement (in your favor actually!):

How to Do It

• Choose Relevant Podcasts: Choose podcasts that align with your brand and target audience. If you're a business owner, look for podcasts popular with entrepreneurs and business leaders.
• Hook Them Early: Don't just jump into your website. Start by sharing your business journey and building curiosity about your success.
• The Reveal: After sparking interest, connect your story to the benefits of having a website, like increased ROI. Then, introduce your website and consider offering a special discount code for podcast listeners.

Pro Tip: While the main target is to reach the announcement to a larger audience, choose a podcast host with an adequate number of followers. 

4. Use Influencers 

Influencers have an amazing charm in branding: their loyal followers trust their recommendations. In fact, a whopping 69% of consumers base buying decisions on influencer suggestions. They can drive more traffic to your landing pages, website, or online store. 

How to Do It

• Select the Right Influencers: Select influencers whose audience perfectly aligns with your target market. For example, if you're selling beauty products, find influencers who review and discuss different beauty products.

• Create Content: Collaborate with influencers to create genuine and engaging content about your website launch. This could be a product review, demonstration, or a special offer exclusive to their followers.
• Expand Your Reach: Encourage the influencer to share the announcement across various platforms, like Instagram, YouTube, and their blog, to maximize exposure.

5. Arrange a Website Launch Party

A launch party creates a memorable event around your website launch. It helps build a community relationship. You can arrange it by using a social media platform or an in-person event.

How to Do It

• Plan the Event: Choose a suitable venue and date for your launch party. 
• Invite Guests: Invite influential figures in your industry, loyal customers, partners, and media representatives. 
• Create an Experience: Plan activities and presentations highlighting your new website's benefits. 

Pro Tips: To engage attendees, offer live demos, Q&A sessions, and interactive experiences.

6. Press Release

Old but gold! Press releases are a traditional but highly effective way to attract media attention and build credibility for your announcement. They can help your website launch gain coverage in industry publications and news outlets.

How to Do It

• Create a Compelling Story: Write a press release that tells a story about your new website. Highlight the key features, benefits, and the value it provides to users.
• Distribute Widely: Use press release distribution services to send your announcement to a wide range of media outlets. 

7. Promote an Offer & Discounts

This is a universal code of promotional strategy.  Special offers and discounts can create additional excitement. This approach not only drives traffic but also encourages conversions and sales.

How to Do It

Offer special discounts that are available only during the launch period. This can include percentage discounts, free shipping, or bundled deals that provide more value.

Pro Tips: Use all your marketing channels—email, social media, blog posts, and video announcements—to spread the word about the offers.

8. Create Teaser Videos

Videos are highly engaging and can effectively convey excitement and details about your new website. 81% of businesses believe video has directly influenced sales. They offer an interactive and visual way to show how your website works.  

 How to Do It

• Teaser Time: Create a short teaser video to build anticipation. Briefly highlight the key features and benefits of your website.
• Multi-Platform Promotion: Share the video on your website, social media channels, and YouTube. Encourage your followers to share to maximize reach.

Pro Tip: Keep it short and sweet! Aim for videos that viewers will watch all the way through. 

8. Countdown Timers

Countdown timers create a sense of urgency and excitement, similar to the anticipation building towards New Year's Eve.

How to Do It

• Add to Website and Emails: Place countdown timers on your existing website and in your email announcements. This constantly reminds your audience of the upcoming launch date.
• Social Media: Use countdown timers in your social media posts to build anticipation. Share regular updates and reminders as the launch date approaches.

Why Do You Need a New Website Announcement?

What will the film industry do before releasing their movie? They release trailers, do public promotion, and attend many events to promote their movies. All of these they did to let people know they were releasing a new movie. 

So, the purpose is the same but a different scenario. Like the film industry, you also need to show the world that I am going to have a new website for my business or company. 

However, there are other reasons you need a new website announcement: 

• Get the Audience In: A well-planned announcement can generate a surge of traffic to your shiny new website, a big jump compared to your old one.
• Reconnect with Fans: Let your existing customers know about the website refresh! This re-engages them and reminds them of your offerings.
• Turn Buzz into Sales: Special launch promotions or discounts can attract new customers and boost sales right out of the gate.

In short, a website launch announcement is your chance to generate excitement and turn website visitors into fans and customers.

Tips for New Website Launch Announcements

Just letting people know about your website doesn’t bring success. To make an effective announcement, you must pre plan your strategy and apply it. 

Here are some tips to ensure your announcement is impactful and drives success:

Plan the Announcement Timing

Timing is a very important factor.  Don't drown out your message with major events. Research holidays, elections, or other big news that might steal your audience's attention. Instead, consider strategic times like pre-holiday periods or before the New Year.

Update Your Social Media Profiles

Whether you’re a businessman or an entrepreneur, you may have a social media profile. Update all your social media profiles (LinkedIn, Facebook, etc.) to reflect your new website. Make sure your "About" or "Personal Information" sections include clear links to your new site.

Monitor and Measure Success

Don't just launch and hope for the best. 

Monitoring your website's success rate gives you an idea of what improvements are needed to make a successful website launch announcement. 

Use website analytics tools like Google Analytics or Mixpanel to track how your announcement performs. This data will help you identify areas for improvement and refine your strategy.

Continuous Promotion

Most of the people stop their website promotion after the launch date. 

Don't let the launch day be the end of the story. Think of it as the beginning! 

You should keep promoting your website after the initial launch. Regular website updates, fresh content, and ongoing social media engagement will keep your audience interested and coming back for more.

Pro Tip: Consider offering a special launch discount or promotion to incentivize early visitors and generate excitement.

Conclusion

In conclusion, your website is a powerful tool, but it needs the right push to reach its full potential. A strategic website launch announcement is your key to unlocking that potential. 

We've explored various announcement strategies – email marketing, social media campaigns, podcast ads, and even launch parties! Remember, the launch is just the beginning. 

By following our tips on timing, social media integration, performance measurement, and ongoing promotion, you'll keep your website burning bright. Consider offering a special launch discount to add fuel to the fire and generate excitement. 

With these tools and the 9 website launch announcement examples we've provided, your website is sure to grab the attention it deserves. 

So, announce your website with confidence – success is just around the corner!