Web Copywriter & Content Strategist

Core Responsibilities:

• Create Engaging Website Content: Develop clear, engaging, and persuasive copy for a range of websites, including homepages, service pages, landing pages, product descriptions, and CTA sections.
• Conversion-Focused Messaging: Craft compelling copy that encourages user action, whether it's making a purchase, signing up for a service, or engaging with content.
• Maintain Brand Voice: Ensure consistency in tone, style, and messaging across all client websites, aligning with brand identity and project goals.
• Collaboration: Collaborate with designers, marketers, and other stakeholders to ensure cohesive messaging across all platforms.
• Tailor Copy to Audience: Understand target audience and tailor your writing to speak directly to them, considering their needs, preferences, and pain points.
• Conduct Research: Perform research into industries, competitors, and target audiences to create relevant and persuasive content. This may involve interviews with clients or end-users.
• SEO Optimization: Write optimized content with strategic keyword integration, meta descriptions, headlines, and other elements that improve search rankings without compromising readability.
• Revise and Edit Content: Exceptional writing, editing, and proofreading skills with a keen eye for detail and ensure the final product is polished and meets project objectives.
• Content Strategy Support: Assist in developing content strategies for clients, including structuring content, defining messaging frameworks, and creating editorial calendars.
• Project Management: Ensure timely content delivery while maintaining high-quality standards and collaborating with designers, marketers, and other stakeholders.

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Qualifications & Skills:

• Proven experience as a copywriter, preferably in a design, marketing, or digital agency setting.
• Minimum 2 years of working experience in copywriting, preferably in the digital agency or tech industry.
• Strong portfolio showcasing conversion-driven copywriting (please include samples with your application).
• Exceptional writing, editing, and proofreading skills with a keen eye for detail.
• Experience with UX/UI design or a basic understanding of design principles.
• Ability to research and distill complex information into user-friendly content.
• Strong understanding of SEO principles and how to apply them to web content.
• Experience working in a fast-paced, creative environment with tight deadlines.
• Excellent time-management and organizational skills, with the ability to handle multiple projects simultaneously.
• Strong communication and collaboration skills to work effectively with clients and internal teams.
• Bachelor’s degree in Marketing, English, Journalism, Communications, or a related field is preferred.
• Familiarity with CMS platforms like WordPress, Webflow, or similar is a plus.
• Knowledge of HTML and CSS is a plus but not mandatory.

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Benifit:

• Salary: Negotiable
• Two weekly holidays.
• Full subsidized lunch and snack facilities.
• Yearly salary review.
• Two festival bonuses.
• Professional development opportunities.
• A creative and collaborative work environment.
• Team hangout, participate in sports events (Table Tennis, Foosball and other indoor games).
• Health insurance benefit after completion 1 year.⦁ Long Service Benefit

Application Process:

Interested candidates are invited to submit their resume, a cover letter detailing their relevant experience, and up to three writing samples or a portfolio showcasing their best work. Please include links to any live content or attach documents as necessary.

Musemind is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

We look forward to receiving your application and exploring the possibility of you joining our innovative team at Musemind.