Lica Case Study (UI/UX)

Client

Joshua Kresge

Category

AR/VR

Live view

Visit Website

Timelines

3 month

SErvice we provided

User Research
UI Design
Development

About the Project

Lica World is an AI-integrated platform designed to simplify content creation. Users can create various types of content, such as blogs, videos, podcasts, and landing pages, with the help of AI. The platform guides users through an intuitive process to generate high-quality, customized content effortlessly.

The client came to us with a concept idea, and we helped transform it into finalized designs. Additionally, we helped them create a showreel for their promotional activities.

Requirement

The project required developing an intuitive UI for seamless navigation and content creation, smooth AI integration, extensive customization options for style and layout, and transforming the concept into finalized designs.

Showreel

We created two kinds of showreels for the client: one educational to teach users how to navigate and utilize the platform effectively and another promotional to market and attract potential users.

Challenges

The project faced challenges integrating AI for diverse content tasks, ensuring a user-friendly interface with extensive customization, and real-time editing capabilities, accommodating multiple content formats, and creating an engaging showreel.

Design

Process

Research

In the research phase, we comprehensively study user needs, behaviors, and pain points through methods like interviews and data analysis to inform the design process effectively.

Design

During the design phase, we create wireframes and prototypes, visually conceptualizing solutions. These serve as blueprints for the user interface's structure, layout, and functionality.

Testing

In the testing phase, we gather user feedback on prototypes, assess usability, and refine designs. This iterative process ensures the final product meets user expectations and needs.

Implementation

In the implementation phase, we focus on translating the designed user interface into a functional product, adhering to the established design guidelines and aesthetics. - implementation

Iteration

During the iteration phase, we revisit and refine the design and functionality based on feedback and insights gathered from user testing and evaluation, ensuring continuous improvement

Typography & Color Palette

Carefully selected typography contributed to readability and a professional appearance. Font choices were made to ensure legibility across various devices and screen sizes.

A consistent color palette was used to create a harmonious visual experience. Colors were chosen to align with the brand’s identity and to support user interactions, making important elements stand out.

Dashboard

The dashboard, a core functionality we developed, includes an integrated filter and search feature, allowing recruiters to efficiently find the perfect candidate, enhancing the overall recruitment process.

How We

Helped the Client

Transforming Concept to Reality

We took Lica World’s initial concept and meticulously developed it into polished, user-ready designs. Our work ensured a solid starting point for the platform, allowing the client to visualize their idea in a functional, engaging format.

Crafting a Seamless User Experience

Our focus on intuitive design and AI integration facilitated an easy-to-navigate platform that enhanced user interaction and satisfaction. By prioritizing user experience, we set the stage for a successful rollout.

Creating Impactful Showreels

We produced two types of showreels—one for educational content, guiding users through the platform’s features, and another for promotional purposes, showcasing the platform’s unique capabilities. These showreels played a crucial role in marketing and user onboarding.

Establishing Visual Consistency

Through thoughtful design of icons, typography, and color schemes, we ensured a cohesive and professional look that supported the platform’s branding and functionality. This consistency provided a strong visual identity from the outset.

Setting the Stage for Future Growth

By delivering a comprehensive first-phase design, we provided the client with a clear pathway for further development. Our work established a robust framework for future enhancements and scalability.

Marvin McKinney

Have a Project Idea?

USA

Berlin

Dubai

Dhaka

Lica world -Website

Marvin McKinney

Have a Project Idea?

USA

Berlin

Dubai

Dhaka